Steps to Write SEO-Friendly eCommerce Product Description
In this tutorial, you will learn how to write SEO-friendly eCommerce product descriptions.
## What is SEO?
Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search engine, the more visitors it will receive from the search engines’ users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. SEO techniques can be classified as on-site or off-site. On-site SEO refers to actions that can be taken within a web page itself, such as using keywords in the title tags and meta description. Off-site refers to SEO activities that are carried out off the web page, for example, link building and social media marketing.
SEO is one of the most important aspects of a successful eCommerce website. It is very important for eCommerce websites to rank high in search engine results. If your eCommerce site does not rank well in search engines, then you will not be able to sell your products and services. So, it is important for you to write a good product description that will help your website rank higher in search results. You can learn more about SEO in SEO Tutorial.
If you are looking for more information about SEO, you can read Search Engine Land or Google Webmasters.
## What is a Product Description?
A product description is a description of a product that is displayed on a search result page when a user performs a search on a particular keyword. A product description helps the user decide whether to buy the product or not. The product description must be written in such a way that it attracts the attention of the user and helps him or her make a buying decision. It should be short, concise, and informative.
The above code snippet shows how a product description should be written. The name of the product is written in the h1tag and the description is written below it. The pelement is used to write the product description.
You can write more than one product description on a single page. For example, if you have two products, Product 1 and Product 2, and you want to display both the product descriptions on the same page.
You can also write product descriptions in the form of an image. In this case, you need to use the < img> tag. The following code shows how you can write an image-based product description.