Asset management business Vanguard admits financial services are “notoriously not trusted”, but it is on a mission to reverse this perception as it believes improving the industry will help elevate its position within it.
Revealed: the winners of The Drum Awards for Marketing 2022
The PHD UK strategy that ensured Guinness was on everybody’s lips when pubs reopened
How Ben’s Original changed out-of-date image to offer everyone a seat at the table
How Lycored nourished its natural connections through a global shutdown
The Drum Awards for Marketing: the absolute best campaigns and talent from 2022
How Pampers got 4 million toddlers reading with Snapchat VR story books
How Sky launched its new disruptive tech for an all-encompassing viewer experience
Why Megabus looked to change its brand perception and target a new, older audience
The Klarna campaign that set the record straight with shoppers
How GenM and Propaganda changed patronizing portrayals of menopause
Why Finastra took on algorithmic bias in finance for the greater good of humanity
Here’s how Diageo celebrated 200 years of Johnnie Walker in the heart of its homeland
Wendy’s metaverse kingdom grows with ‘Sunrise City’
Nostalgic Snyder’s ad brings back infamous ‘Seinfeld’ lawyer
New Meta ads provide a glimpse into the metaverse, both present and future
The study also says that recruiters who use LinkedIn Recommended candidates can see response rates increase by as much as 35%. They also had better success with candidates whose profiles are marked “Open to Work.”
Breaking Digital Marketing News (Updated Every Friday)
Here’s the Ahrefs pitch for Yep: “Let’s say that the biggest search engine in the world makes $100B a year. Now, imagine if they gave $90B to content creators and publishers. Wikipedia would probably earn a few billion dollars a year from its content. They’d be able to stop asking for donations and start paying the people who polish their articles a decent salary.”
“Creators who make search results possible deserve to receive payments for their work. We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry,” he says. “We do save certain data on searches, but never in a personally identifiable way. For example, we will track how many times a word is searched for and the position of the link getting the most clicks. But we won’t create your profile for targeted advertising.”
Social Media Managers Can Post to TikTok With Tools
“WooCommerce is a flexible, open-source commerce solution built on WordPress,” TikTok said in a statement. “Home to almost one-third of all online shopping websites, it empowers anyone to sell anything, anywhere. With the TikTok for WooCommerce integration, you can sync your store catalog, install the most advanced TikTok pixel for campaign performance tracking in 1 click, and create an ad to target your audience in minutes.”
#ExplainIt: What type of unique experiences can brands create?
Marketing podcast: Not your usual. marketing invisible braces with Zenyum
Marketing podcast: Not your usual. marketing fitness with Band of Sisters
#ExplainIt: What Web3 means for marketers [Video]
After Meta, Yahoo HK unveils metaverse events to connect individuals
AIA apologises for agent snatching back toddler’s balloon, mom calls it cheap marketing gimmick
Bank of China HK dishes out sponsorship support for HK Palace Museum to promote Chinese culture
Yves Saint Laurent Beauté takes a step into web3 with NFT-led campaign
adidas sues Nike for patent infringements
Octopus Cards expands voucher scheme benefits, inks merchant partnerships
Spotify and IAS tie-up for third-party podcast brand safety tools
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The macro backdrop is a turbulent one, characterised by ongoing supply constraints and concerns over rising inflation and interest rates. Portfolio managers Chris Forgan and Charlotte Harington outline how they are navigating this within the Fidelity Multi Asset Open range and provide an insight into the important role manager research can play in the current […]
Google Says Its AI Chatbot System LaMDA Is Not Sentient
A few days ago, a Google software engineer and artificial intelligence (AI) researcher claimed the tech company’s latest system for generating chatbots was exactly that: sentient. Since then, leading AI researchers have dismissed this claim, saying the AI […]
In September 2022, Google will update its political content policy to include an Argentina Election Ads policy. This will include the following changes: All advertisers wishing to run Argentina Election Ads must be verified by Google. Verification […]
All advertisers wishing to run Argentina Election Ads must be verified by Google. Verification to run Argentina Election Ads will be available beginning in July 2022. To run Argentina Election Ads in Argentina, an advertiser must complete Argentina Election Ads verification. To run Argentina Election Ads outside of Argentina, an advertiser must complete Election Ads or Advertiser Identity verification for the region in which the advertiser is located.
Google AdSense Tests Shopping Links That Opens Shopping Results Within A Pop-up Window
There’s a new Labs feature in town for Google AdSense called shopping links. Shopping links are placed in your page’s main content by hyperlinking existing words. Whenever Google detects a shoppable product mention, users will […]
There’s a new Labs feature in town for Google AdSense called shopping links. Shopping links are placed in your page’s main content by hyperlinking existing words. Whenever Google detects a shoppable product mention, users will be shown shopping ads for that product.
The Morning Briefing: New CISI chief and co-habiting clients
Good morning and welcome to your Morning Briefing for Tuesday 14 June, 2022. To get this in your inbox every morning click here. New CISI chief The Chartered Institute for Securities & Investment (CISI) has appointed Tracy Vegro as its new chief executive. She will take up post on 5 September 2022. Vegro is currently […]
The Chartered Institute for Securities & Investment (CISI) has appointed Tracy Vegro as its new chief executive. She will take up post on 5 September 2022. Vegro is currently the executive director of strategy and innovation at the Solicitors Regulation Authority (SRA). She leads on delivery of the SRA’s corporate strategy and heads the innovation, […]
Russian President Vladimir Putin has signed off on a decree transferring the rights to the Sakhalin-2 oil and gas project to a newly formed Russian company, seemingly in retaliation for sanctions imposed by “unfriendly nations,” Japanese and Russian media outlets report.
- The decree states that Gazprom will retain its 50% stake in the operator, but all other stakeholders have one month to declare if they will take stakes in the new company. Non-Russian shareholders include Japan’s Mitsui (12.5%) and Mizuho (10%).
- If their applications are rejected by the Russian government, unallocated shares will be sold within the next four months. Moreover, funds from share sales will not be automatically transferred to previous stakeholders.
- “The presidential decree also establishes that only Russian law should apply to the new LLC for Sakhalin-2, and specifies that disputes over the implementation of the project can be resolved in the Moscow Arbitration Court,” Vedomosti reports.
- The decree follows the adoption of legislative amendments by the Russian parliament that prevent foreign entities from directly holding exploration and development licenses for oil and gas blocks.
- Japan swiftly joined Western sanctions over Russia’s invasion of Ukraine, but repeatedly said it was not planning to abandon the Sakhalin-2 project. Today Tokyo said it was trying to confirm reports on measures taken by Russia with regards to the project.
Awards Case Studies
Unapologetically creative: The Chip Shop Awards 2022 winners revealed
Scottish Design Awards marks 25 years with BRC Imagination Arts, Pim-Pam & Form Digital
How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads
How Pantene put the visually impaired community at the heart of its content
How Zerotrillion and Alessia Cara revitalized Niagara Falls’ tourism industry
Why DP World Tour, Callaway and Marcus Armitage teamed up to brake a world record
How Allianz used return of events as opportunity to elevate women’s sport
Greenwashing clampdown coming as Financial Conduct Authority wades in
Can travel platform Trippin capture the consumer zeitgeist with its own agency?
How Australian agency group GrowthOps came back from the brink
Why M&C Saatchi has revived an old Conservative election poster
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The industry body for content marketing, the Content Marketing Association promotes the use of content as an effective marketing tool and showcases the range of channels that can be used to engage customers, from digital to video, branded TV, and the more traditional customer magazines.
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Follow Digiday for the latest news, insider access to events, and more. Digiday is a next-generation digital media company that covers the modernization of media and marketing with honesty and authority.
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We still need a lot more warehouse space
Matt DiLallo (Prologis): Shares of global logistics real estate giant Prologis (PLD -0.56% ) have tumbled nearly 30% from their peak. That’s due to some chilling news from e-commerce giant Amazon , which has more warehouse space than it needs these days. Because of that, it plans to offload between 10 million and 30 million square feet of warehouse space.
However, that’s a drop in the bucket compared to what’s needed to support growing e-commerce sales and changing inventory management practices. According to an estimate by commercial real estate service company CBRE , the global economy needs 1.5 billion square feet of additional warehouse space by 2025.
Because of that, overall demand should remain strong. That’s why Prologis fought hard to acquire fellow industrial real estate investment trust Duke Realty . It’s paying $26 billion for its next biggest rival in a deal that will boost its presence in the U.S. warehouse market while growing its development pipeline. The combined company will have enough land to develop 214 million square feet of warehouse space in the future.
Duke Realty also provides Prologis with more embedded upside. The companies control nearly 1.2 billion square feet of warehouse space that’s 97.5% leased. The rental rates on those contracts are 47% below the prevailing market rate. So as they expire, Prologis can capture the higher market rents. Add that to its development upside and lower share price, and Prologis looks poised to produce strong total returns in the coming years.